About
An Operator's Perspective on Capital
The Firm
Nazarian Capital was founded by Benjamin Nazarian on a straightforward observation: most companies that struggle to scale do not have a capital problem. They have an operational one. They have never designed systems that survive five times the headcount. They have never navigated the complexity of expanding a DTC business into retail across domestic and international markets.
That is the gap Nazarian Capital was built to fill. The firm draws on deep operational experience built across real estate, technology, and private enterprise, including founding and scaling Omninet Capital, a multifamily real estate platform, and serving as an active strategic partner to portfolio companies through roles at Parkview Financial and Constellation Capital. These are not advisory relationships. They are working partnerships where the firm sits alongside the CEO, helping them build the infrastructure, teams, and systems that sustain long-term growth.
Nazarian Capital also brings deep expertise and an extensive network in the health and wellness industry, with a dedicated focus on identifying and investing in the next generation of consumer health and wellness companies.
What We Believe
Operational experience is the scarcest resource.
Most founders are building their first company. The challenges they face can only be navigated well with experience.
Patient capital outperforms impatient capital.
The goal is never a quick exit. It is building something that lasts.
Resources matter as much as money.
Portfolio companies gain access to an operational network and a founder who has been through the growth curve and come out the other side.
Team
Benjamin Nazarian
Founder & Principal
Benjamin Nazarian is a seasoned operator and investor with decades of experience founding, scaling, and advising companies across real estate, technology, and consumer markets. He is the founder of Omninet Capital, a multifamily real estate platform, and serves as an active strategic partner to growth-stage companies through his roles at Parkview Financial and Constellation Capital. Benjamin brings hands-on operational expertise in business planning, DTC-to-retail expansion, marketing, and organizational scaling: the exact challenges most founders face for the first time. Nazarian Capital is the expression of that experience, deployed as capital.
Sienna Nazarian
Scout, Health & Wellness
Sienna focuses on identifying early-stage consumer product companies in the health and wellness space. With a background in product design engineering, she brings a founder-level lens to evaluating how products are built, differentiated, and positioned for scale. Her coverage expands Nazarian Capital's reach into one of the fastest-growing segments of the consumer market.