About
An Operator's Perspective on Capital
The Firm
Nazarian Capital was founded by Benjamin Nazarian on a straightforward observation: most companies that struggle to scale do not have a capital problem. They have an operational one. They have never designed systems that survive five times the headcount. They have never navigated the complexity of expanding a DTC business into retail across domestic and international markets.
That is the gap Nazarian Capital was built to fill. The firm draws on deep operational experience across consumer products, health and wellness, real estate, and technology. Benjamin's experience as CEO taking Therabody from inception to generating $1 billion in revenue across 60 countries is relevant to entrepreneurs who will face the same pressures and inflection points that determine whether a company scales or stalls. Before Therabody, he founded and scaled Omninet Capital, a multifamily real estate platform, and has since served as an active strategic partner to portfolio companies through roles at Parkview Financial and Constellation Capital. These are not advisory relationships. They are working partnerships where Benjamin sits alongside the CEO, helping them build the infrastructure, teams, and systems that sustain long-term growth.
Nazarian Capital also brings deep expertise and an extensive network in DTC and retail multi-channel sales strategy, marketing, retail and international markets the health and wellness industry, with a dedicated focus on identifying and investing in the next generation of consumer health and wellness companies.
What We Believe
Operational experience is the scarcest resource.
Most founders are building their first company. The challenges they face can be navigated more easily with guidance from an experienced operator.
Patient capital outperforms impatient capital.
The goal is never a quick exit. It is building something that lasts.
Resources matter as much as money.
Portfolio companies gain access to an operational network and a founder who has been through the growth curve and come out the other side.
Team
Founder & Principal
Benjamin Nazarian is a seasoned operator and investor with decades of experience founding, scaling, and advising companies across consumer, real estate, and financial services. He is the Co-Founder of Therabody, a global leader in wellness technology best known for pioneering the Theragun and reshaping modern self-care. As CEO, he led the company to over $1 billion in sales across more than 60 countries and 10,000 retail locations, building one of the most recognized wellness brands in the world. He is also the Co-Founder of Omninet Capital, a national real estate firm.
He works closely with founders, helping them turn ideas into meaningful, scalable businesses. Benjamin brings hands-on operational expertise in business planning, DTC-to-retail expansion, marketing, and organizational scaling, the exact challenges most founders face for the first time, and rarely have a seasoned operator alongside them to navigate. He serves as an active strategic partner to portfolio companies Parkview Financial and Constellation Capital. Nazarian Capital is the expression of that experience, deployed as capital.
Sienna Nazarian
Scout, Health & Wellness
Sienna focuses on identifying early-stage consumer product companies in the health and wellness space. With a background in product design engineering, she brings a founder-level lens to evaluating how products are built, differentiated, and positioned for scale. Her coverage expands Nazarian Capital's reach into one of the fastest-growing segments of the consumer market.