Strategy
Two Ways to Invest.
One Underlying Principle.
A deliberate, two-track approach, each driven by a different kind of conviction, designed to generate returns over a long time horizon.
Nazarian Capital takes a deliberate, two-track approach to investing, each driven by a different kind of conviction, and each designed to generate returns over a long time horizon.
Track 01
For Companies That Need More Than a Check
Investments in venture and growth-stage companies where Nazarian Capital takes an active role, working directly with the CEO to build the operational foundations that early-stage companies typically lack.
- Working with the founder to develop the business plan and establish a clear path to scale
- Developing cost-effective marketing plans with a disciplined focus on ROI
- Guiding expansion from DTC into retail, across both domestic and international markets
- Developing products including selecting engineering firms and contract manufacturers in China
- Serving as a sounding board on strategy, culture, and the decisions that don't have obvious answers
Track 02
For Companies That Have Already Proven It
Selective, high-conviction positions in established companies with demonstrated market leadership. Passive, long-term capital placed with conviction.
- Category leadership with emphasis on AI, defense tech, and fintech
- A capital structure that respects existing investors
- Management teams with a track record of execution
- A long runway for continued value creation
Who We Work With
Ideal Fit
- Consumer brands scaling from DTC into retail or international markets
- Health, wellness, fitness, or better-for-you consumer product companies
- Founders who want an operator in their corner, not just a check
- Companies generating revenue and ready to build the infrastructure to sustain growth
- Businesses facing operational complexity for the first time: hiring, systems, channels
Not the Right Fit
- Pre-revenue or purely idea-stage companies
- Pure enterprise software or B2B SaaS without a consumer component
- Biotech, pharma, or deep science requiring domain-specific expertise
- Founders seeking a passive investor with no operator involvement
- Opportunities requiring a lead investor below a minimum check size
The Shared Principle
“Is this a business worth owning for a decade? Nazarian Capital does not chase trends. It backs passionate founders.”